AI Search Optimisation

Is your website invisible to AI?

Analyse your website's visibility to AI search engines like ChatGPT, Perplexity and Claude. Get a score, find issues, and learn exactly how to fix them.

Free · No signup · Results in ~15 seconds

⚠️ Some websites cannot be analysed — find out why

This tool analyses your website by fetching its HTML through a public proxy service. Some websites actively block these requests, which means the analysis cannot complete. This commonly affects sites that use:

  • Cloudflare bot protection — blocks automated requests from known proxy IP addresses
  • WAF (Web Application Firewall) — enterprise-grade firewalls that filter non-browser traffic
  • IP allowlisting — sites that only serve content to approved IP ranges
  • JavaScript-only rendering — single-page apps (React, Vue, Next.js) that require JavaScript execution to load content

What you can do:

  • Try analysing a specific inner page (e.g. https://yoursite.com/about) rather than the homepage
  • Temporarily disable bot protection or whitelist proxy IPs if you manage the site
  • Check the individual AI SEO elements manually using the checklist below
  • Use a server-side SEO audit tool that runs from a real browser

This is a limitation of client-side analysis — no data about your website is stored or logged by AISEOAware.

Why AI search visibility matters

AI-powered search engines like ChatGPT, Perplexity and Claude now answer millions of queries directly — without users ever clicking a traditional search result. These AI models decide which websites to cite, quote and link to based on specific technical signals that are entirely separate from Google's ranking factors.

A site can rank on page one of Google and still be completely invisible to AI search. Traditional SEO focuses on backlinks and keyword density. AI SEO focuses on structured data, crawler permissions, content depth and author credibility — the signals that tell AI models your content is trustworthy and citable.

AISEOAware runs 19 checks across these signals and returns an AI SEO score out of 100 in around 15 seconds — free, with no signup required.

19
checks per analysis
100
point scoring system
~15s
to get your score
Free
no account needed

What we check

19 signals across discoverability, content quality, clarity and technical setup

📄

llms.txt

The new open standard for telling AI models about your site

🤖

AI Bot Access

Whether GPTBot, ClaudeBot and PerplexityBot can crawl your pages

🏷️

Structured Data

Schema.org JSON-LD that helps AI understand your content type

📝

Meta Title

Clear, well-sized title tag AI models use to identify your page

📋

Meta Description

Descriptive summary AI search uses to index your page

🔗

Open Graph

OG tags that help AI platforms understand and share your content

📐

Heading Structure

H1/H2 hierarchy that lets AI parse your content clearly

🖼️

Image Alt Text

Descriptions that make your visuals readable to AI crawlers

🗺️

Sitemap

Sitemap.xml so AI bots can discover all your pages

🔒

HTTPS

Secure connection — a basic trust signal for all crawlers

🔑

Canonical URL

Canonical tag that prevents duplicate content confusion

🎯

Citation Schema

FAQPage, Article, Organisation and HowTo schemas that prompt AI models to link back to your page

🔍

Meta Robots

Detects noindex, noai and noimageai directives that silently block AI crawler access

🧠

ai.txt

Emerging open standard for declaring AI content permissions at domain level

📊

Content Depth

Word count check — AI models rarely cite pages with under 300 words of content

✍️

Author Markup

Author metadata that helps AI assess content credibility via E-E-A-T signals

🌐

HTML Language

Lang attribute that tells AI models what language your content is written in

📱

Mobile Viewport

Viewport meta tag confirming your site is responsive and mobile-friendly

🕸️

Internal Links

Internal link count — helps AI bots navigate and index your full site

What your score means

Each grade reflects how discoverable your website is to AI search engines

Grade Score Rating What it means
A+ 90 – 100 Excellent Your site is fully optimised for AI search. AI models can discover, understand and cite your content with confidence.
A 80 – 89 Great Strong AI visibility with only minor gaps. A couple of small fixes will push you to the top tier.
B 70 – 79 Good Good foundations but key signals are missing. AI crawlers can index your site but may misrepresent your content.
C 60 – 69 Fair Several important optimisations are absent. Your site may appear in AI search but inconsistently and with low confidence.
D 50 – 59 Poor Significant gaps across multiple signals. AI models will struggle to accurately understand or surface your content.
F 0 – 49 Very Poor Your site is largely invisible to AI search engines. Immediate action is needed across most optimisation areas.

How your score is calculated

📄
llms.txt
10 pts
🏷️
Structured Data
10 pts
🤖
AI Bot Access
7 pts
🗺️
Sitemap
6 pts
📝
Meta Title
5 pts
📋
Meta Description
5 pts
🔗
Open Graph
5 pts
📐
Heading Structure
6 pts
🖼️
Image Alt Text
5 pts
🔒
HTTPS
3 pts
🔑
Canonical URL
3 pts
🎯
Citation Schema
6 pts
🔍
Meta Robots
5 pts
🧠
ai.txt
6 pts
📊
Content Depth
6 pts
✍️
Author Markup
3 pts
🌐
HTML Language
3 pts
📱
Mobile Viewport
3 pts
🕸️
Internal Links
3 pts

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